General Brand Description:
Amiri is a luxury fashion brand known for blending high-end craftsmanship with a rebellious streetwear edge. Founded by designer Mike Amiri in Los Angeles, the label captures the spirit of California cool — featuring distressed denim, bold graphics, and rock-inspired details. Each piece reflects artisanal quality, from hand-finished jeans to custom-made leathers, representing a modern balance between luxury and attitude.